Content not converting?

You’ve invested a lot of time, energy and money to create content that positions you as a subject matter expert.

But it isn’t generating leads or enquiries for your coaching program because the offers on your blog posts and web pages aren't motivating your readers to take action.

Upgrade your offer

Not making an offer on your blog post forces your readers to do nothing - so they stay stuck in their current predicament.

Offering more content in the form of other posts, e-books, free courses, webinars etc. doesn’t help them figure out what to want (which is the main reason why most of us don’t get what we want).

And the chances of anyone accepting an offer of a free consultation or strategy call after reading a blog post are slim to none because the perceived value of such an offer is too low.

Turn reads into leads

If you want the content on your blog post to generate genuine enquiries for your coaching program, make an offer that gives your readers something to do…

Help them diagnose where and why they are stuck by describing their current situation clearly and accurately.

Teach them what to want by shining a light on what’s possible for them, how to get it and who they need to become in the process.

Make it fast, exciting, easy to consume, low-risk and actually valuable.

Then give it away. FOR FREE...

How to turn your old content into new leads with a "content upgrade”

Instant Lead Machine is a fully-automated, done-for-you, website add-on that turns any blog post into a high-converting landing page simply by making a better offer

Here's how it works…

Step 1

Produce a low-risk, high-reward content upgrade offer

First, I'll create a one-page diagnostic tool based on the outcomes of your signature coaching or consulting method.

This is the content upgrade.

You'll get an attractive, engaging, and useful digital asset that matches your brand identity and adds real value to your business.

It will help your readers diagnose where they're stuck and reveal what's possible for them when they start working with you.

Step 2

Publish it on your website and make it easy to get

Next, I’ll install my Instant Lead Capture & Delivery System™ onto a blog post of your choice. It will offer the diagnostic tool in exchange for contact info.

I'll set it up to add new contacts to your marketing CRM, deliver the asset directly to their inbox and notify you immediately. Only valid email addresses are accepted. Fake emails are automatically rejected.

As soon as they sign up, your new prospects will be directed to your coaching services page, where they can learn more about you and your programs.

Step 3

Promote your upgraded blog post

Then, I'll craft a compelling email and status update that drives your subscribers and online followers to check out your fresh new blog post.

You'll get the words and image for the post, so you can share it without having to think about what to say.

When readers click on the post or link in an email, they'll be directed to your blog page, where they can accept your new "content upgrade" offer and identify themselves to you.

When can I expect results?

It takes me and my team around 7 to 10 days to create and install this content upgrade offer on your website.

After that, simply share a link with your network and you'll notice engaged leads begin to appear.

And just to be clear, unlike leads that come from pay-per-click ads and social media advertising...

These leads aren’t fake or temporary email addresses of freeloaders who don't know what they want.

Which means they are all potential clients.

How easy is it to start having authentic coaching conversations with people like that?

How much is Instant Lead Machine?

Whenever someone visits your blog, podcast, or website, it's a chance to gain a new client. If they don't take action, you miss that chance.

You already invested significant time and energy to create content without seeing the returns you hoped for.

It’s time to turn that liability into an asset.

Imagine opening your marketing CRM to find 2 or 3 new prospects every time you share a status update.

Try Instant Lead Machine on one of your existing blog posts for just $500 and you’ll be taking names in a matter of days.

Compare that to pay-per-click or social media advertising that can cost upwards of $100 for every verified, qualified lead.

It won’t take long for your single, one-time investment in Instant Lead Machine to become profitable and stay profitable for years to come.

Think about it...

If all it did was help you sell ONE coaching program to ONE client, it would more than pay for itself.

Who is it for?

Instant Lead Machine was created for coaches, consultants, expert authors and speakers.

It works best if...

• You have existing content published on your own website or on a publishing platform such as LinkedIn, Medium or Substack

• You have a flagship training or coaching package that you’ve sold before

• You use an email marketing CRM to collect names and email addresses of subscribers

• You have at least 1,000 followers, friends or connections on social media

Next steps

Stop wondering where your next coaching client will come from.

Put your existing web content to work generating leads for you.

Here’s a recap of the plan…

1. PRODUCE a one-page diagnostic tool that your readers can request

2. PUBLISH an invitation to download it from one of your existing blog posts in exchange for their contact info

3. PROMOTE your updated blog post to your audience

To your success!